The six key words in crisis communications

Crises develop. Narratives evolve. Circumstances change. In the information-driven world in which we all operate, the demand for rapid answers and quick solutions present traps for those trying to satisfy impatient audiences. Click-harvesting ‘BREAKING NEWS’ banners, insatiable rolling-news and badly informed but highly opinionated social media ‘experts’ are all only too ready to shout ‘conspiracy,’…

Trust and Truth

It has long been acknowledged that truth is the first casualty of war. In today’s communications driven world, combatants in conflict seek to further their cause, justify their actions. de-stabilise their opponents and garner support through a panoply of channels and methods. In a morass of swirling, contradictory and diverse views and opinions, of misinformation…

Building a Bank of Trust

In a crisis, it’s your most precious asset When a crisis hits an organization, being accepted as a trusted source of true, timely and accurate information is essential in safeguarding reputation and mitigating the worst of the consequential fallout from the incident. But the centre of crisis, with critical operational decisions to be made, with…